Friday, November 7, 2025

Advanced Reporting in Magento 2

🧠 Why Magento 2 Needs Better Reporting

Magento 2’s native reporting tools are functional but limited. They offer basic sales and customer data, but lack flexibility, visual clarity, and integration depth. For growing stores, this creates blind spots in performance tracking, inventory planning, and customer segmentation.

That’s where Mirasvit’s Advanced Reports extension steps in. It’s not just a reporting tool—it’s a full analytics suite tailored for Magento’s architecture.

🔍 Key Features of Mirasvit Advanced Reports

1. 20+ Ready-to-Use Reports

Out of the box, Mirasvit provides over 20 prebuilt reports covering:

  • Sales overview and trends

  • Product performance

  • Customer lifetime value

  • Abandoned carts

  • Coupon usage

  • Inventory movement

These reports are designed for immediate use, with filters and visualizations that make them digestible for both technical and non-technical users.

2. Custom Report Builder

One of the standout features is the ability to build custom reports using any data table in your Magento database—including third-party modules. You can:

  • Add custom columns

  • Apply filters and groupings

  • Use calculated fields

  • Visualize data with charts and graphs

This flexibility is ideal for stores with unique KPIs or complex workflows.

3. Dashboard Creation

Users can create personalized dashboards to monitor key metrics. For example:

  • A marketing dashboard showing campaign ROI and coupon usage

  • A sales dashboard tracking daily revenue, top products, and conversion rates

  • A fulfillment dashboard showing inventory levels and order statuses

Dashboards are mobile-friendly and accessible from any device, making them useful for remote teams and executives.

4. Google Sheets Integration

Mirasvit recently added integration with Google Sheets, allowing users to export reports directly into collaborative spreadsheets. This is a game-changer for teams that rely on shared reporting or want to blend Magento data with external sources like ad spend or CRM metrics.

5. Export & Sharing Options

Reports can be exported in CSV or Excel XML formats, enabling offline analysis or integration with BI tools. You can also schedule reports to be emailed to stakeholders at regular intervals.

⚙️ Technical Highlights

  • Compatible with Magento 2.3 to 2.4.8, including Community and Enterprise editions

  • Hyvä-ready: Works with Hyvä themes, ensuring frontend compatibility

  • Magento Cloud & Mage-OS support: Ideal for modern hosting environments

  • WCAG compliance: Accessible for users with disabilities

These technical features make Mirasvit a future-proof choice for stores scaling across platforms and audiences.

💼 Use Cases for Merchants and Developers

🛍️ For Merchants

  • Identify top-selling products and seasonal trends

  • Track customer acquisition and retention

  • Monitor coupon effectiveness and campaign ROI

  • Detect inventory bottlenecks before they impact sales

🧑‍💻 For Developers

  • Build custom reports for client-specific KPIs

  • Integrate third-party module data into unified dashboards

  • Offer clients real-time insights without external BI tools

💰 Pricing and Value

Mirasvit’s Advanced Reports extension is priced at $789, which includes installation and support. While this may seem steep compared to free or basic reporting tools, the ROI is clear for stores that need:

  • Deep customization

  • Reliable performance

  • Ongoing support and updates

Compared to competitors like Amasty and Aheadworks, Mirasvit offers more reports out of the box and greater flexibility in building custom analytics.

🧩 Integration with Other Mirasvit Modules

If you’re already using Mirasvit’s other extensions—like Search Ultimate, Reward Points, or SEO Suite—Advanced Reports can pull data from those modules too. This creates a unified analytics environment without needing external connectors or APIs.

VISIT THE ADVANCED REPORT PAGE

🧠 Final Thoughts

Mirasvit Advanced Reports is more than a reporting tool—it’s a strategic asset for Magento 2 stores aiming to scale intelligently. Whether you're a merchant looking to optimize campaigns or a developer building custom dashboards, this extension delivers clarity, flexibility, and control.

If your store has outgrown Magento’s default reports, Mirasvit is a smart upgrade. It turns data into decisions—and decisions into growth.